PR

Tourism is an industry that is one of the most vulnerable, totally depending on external circumstances: pandemic, economic crises, and so on. For example, during the pandemic, with the closure of borders and suspension of international travel, copywriting for and promoting tourism-related brands had become a herculean task for most.   Here are some tips …

Writing for the Tourism Industry? 5 Tips to Make Your Press Release Attention-grabbing Read More »

With the war in Ukraine continuing, a Lithuanian communications expert provides guidelines for a wartime communications strategy, emphasizing accuracy, empathy, and adaptability as key concepts. March 16, 2022. As Russia’s aggressive attack on Ukraine persists, the past week has made it more apparent than ever what profound impact informational warfare has in shaping public opinion …

Keywords for Communication Strategy During Invasion of Ukraine: Accuracy and Empathy Read More »

September 6, 2022. If the terms OSINT, HUMINT, analysis, source evaluation, and the 5 W’s sound as if they come from a spy novel or a military intelligence operation, you are right. Well, maybe you’re not entirely right — these terms also come from the much less understood world of Public Relations (PR). Well, maybe …

The “Secret” World Of Public Relations Read More »